- Target Demo
- Adults 21-54
- Tempe Sister Cities
The event is produced entirely by volunteers and is recognized as one of Tempe's major attractions. Proceeds support student and teacher exchange programs with seven of Tempe's Sister Cities. This large-scale, free, community event has one of the broadest demographic ranges of any Tempe event with strong family appeal during the day, and a 21-45 year old high-energy demo after the sun goes down.
With its families by day, young adults by night atmosphere, Oktoberfest's 150,000 annual guests represent a vast cross-section of the public.