Coupon Book

January, March, August, October

Frequency
Five Times Annually
Audience
220,000
Target Demo
Adults 18-34
Frugality has become one of the biggest movements among young and established adults. Studies by various consumer agencies indicate coupon use is soaring among all demographics, but in particular among two groups - young adults and well-educated households.

Our Coupon Books capitalize on this trend, driving new customers to businesses spanning multiple retail, service and educational sectors. And because they are printed five times a year, and distributed weekly at over 20 college campuses and high-traffic locations throughout the region, they promote repeat business, leading to loyal customers.
Coupon use nationwide surged 27% last year, according to The New York Times, and that trend is expected to continue.
Capitalize on it.
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